Csapó, J., & Wetzl, V. (2015). The possibility of the appearance of the beer and the beer route as a tourism attraction in Hungary – chances and opportunities. Modern Geográfia, 10(4), 1–14.

This research analyses the possible tourism potential of a recently valorised and repositioned beverage, the craft beer, drawing attention on the chances of the creation of a new thematic route, the beer route in Hungary. We experienced that this area of tourism geography have not yet been researched thoroughly in the country, for which we make an attempt in this paper, using geographical and GIS methods, basically relying on the beer routes of Bavaria, Germany as good practices. We believe that those areas of Hungary where beer manufacturing and consumption possesses some potentials in tourism and can complement the already existing tourism supply, make the area’s tourism supply more diverse and attractive for the visitors.

Keywords: beer tourism, beer route, craft beer, thematic routes, experience brewery

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The possibility of the appearance of the beer and the beer route as a tourism attraction in Hungary – chances and opportunities