Patterns of visitor’s feedback in the Bakony–Balaton Geopark

A well-known national park in Hungary, the Balaton Uplands National Park and the Bakony–Balaton Geopark, offers a diverse range of ecotouristic and geotouristic products. The presentation of the geological and topographical treasures of the land, the local representatives of the flora and fauna and the culture inherited from the history is carried out by the representatives of the surrounding settlements. From a research point of view, the geological demonstration sites and nature trails provide the most useful information. Our goal is to evaluate the opinions and demographic characteristics of the visitors, and to examine touristic behaviour. With the help of the questionnaire research, we are looking for answers to questions about how well the remarks of the hikers meet the preliminary expectations? Where are there territorial differences or similarities in relation to each external or substantive feature of each site? All this is important, because the value qualifying role of the tourist is highlighted through the evaluation of visitor opinions. This allows the guest to highlight the positives and shortcomings of each route and the comments will greatly help the work of the national park and geopark.

Keywords: Bakony–Balaton Geopark, visitor satisfaction, Likert scale, nature trail, touristic route

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